Add the usual management style- Ask Business Insider's Henry Blodget!
Take a third party news and dont just sugar coat them but make it more glamorous and outright sexy!
- Bring in a Bold and Loud Headline ( relevancy is not necessary)
- pick a cheap but eye catching picture for the headline ( again no relevance to news or headline)
- then the content based on how much time the copy and paste reported of BI has - make a powerpoint with lot of colorful graphs or just reduce the content and give a link to the original author!
If it does not work = come back after 2 hours and change the picture or the headline....repeat this exercise till you have milked the ad engine!
if You are wondering how this works? Well HB's bubble wrapped Bezo's invested in BI only to see his investment zoom in just a few months when it was sold at a TheStreet.com type of bubblitious price!